[This post is based on my class presentation. The contents here are references from Internet and Books]
Print media refers to the form of media that spreads information in printed manner i.e. with the use of paper and ink.
- Ø It falls under artifactual media.
- Ø Can be
– Books
– Newspaper
– Magazines
Book
- Ø A book is a set of written, printed, illustrated or blank sheets made up of ink, paper or parchment (animal skin used in writing) bind together along one edge within covers.
- Ø In library and information science, a book is called monograph to distinguish it from serial publication such as magazine and newspaper.
- Ø Books are the oldest form of mass media that used to be produced by handwriting in the past.
- Ø At ancient times, sacred writings, religious texts and literary works were compiled as books.
- Earlier, books were accessible to too few privileged person but now, advancement of technology begun the era of mass communication.
- Ø Knowledge spread among middle and lower classes and created ‘democratization of knowledge’
- Ø Information from the past was communicated down through book. Thus, book is a mass media.
- Ø The function of books are informing, persuading and entertaining.
- Ø They do not include advertisements.
- Ø They are less timely than newspapers and magazines. They are published in various editions.
- Ø Exploration and development of topic or idea in depth
- Ø These days International Standard of Book Number (ISBN) is practiced. It is unique to every book.
- Ø In Nepal, central library of TU issues ISBN that has four parts : Country code, publisher code, title code and check digits (that contains values from 0-9 and X)
- Ø Recent trend in book industry has lead to e-books i.e. books provided in electronic format. (they’re not print media;, they’re electronic versions)
- Ø E-books are available through internet, CD-ROM in html of Pdf format.
- Ø They provide new way for writing ideas to be published.
- Ø The physical form of book is changing.
- Ø Many audio books are also available.
- Ø Book publishing is an industry of its own right.
- Ø The publishers may be general, specified or niche.
- Ø General publishers publish books on various disciplines, specified focuses on particular work such as poetry, children book whereas niche publishers are small publishing houses serving very narrowly defined markets.
- Ø Book has to face intra-industry and inter-industry competition i.e. various books compete with each other and other media like internet, radio, film etc.
- Ø Book publishing is said to be a risky business. Only 20-40% of published books are sold.
- Ø It is said that book industry is witnessing more concentration and varieties (conglomeration) more than many other media industry.
Strength of book
– Easier to store because it has bound pages.
– Durable. Lasts for long time.
– Detail coverage.
– Attracts educated readers.
– More credible
Weakness
– Literacy barrier
– Lacks timeliness compared to newspaper or magazines
– Comparatively expensive.